Do you need to hire a freelance writer?
Sometimes, marketing your business can feel like a struggle.
Producing quality content for a website or blog is essential, yet at the same time is hard to do. It takes time, research and writing skills.
When you are havng to do everything else that goes with running a business, content creation can get put back to ‘when you have more time’.
Newsflash! Ignoring this aspect of marketing damages your business. You could have the best product or service in the world, but without a way to build rapport and relationships with an audience, you won’t get the amount sales you need.
Hiring a writer makes all the difference. When you have a good writer on your team, your brand grows in strength.
Whether you are a business owner, a solopreneur, or an individual who needs help with a writing project, this guide shows you how to hire a freelance writer.
Great content matters.
It gets your business or website in front of the right audience. When you have content that your audience can relate to, and ultimately be persuaded by, it means more sales / subscribers / memberships / fans.
Creating consistent and valuable content takes time, research and effort. You need to always be thinking of your next idea, as well as having plenty of ‘bum in the chair’ writing time.
Many businesses and entrepreneurs simply don’t have the time, or the ability to write fabulous content. This is when hiring a content writer or blogger can make a huge difference.
Hiring a writer means you can produce quality content that provides value to your audience, and you can do this consistently.
A skilled content writer can bring in new leads for your business, or expand your audience and email subscribers.
BUT… outsourcing writing work can be a minefield. When you advertise a job, you want to make sure that only quality candidates apply.
How do I hire a good freelance writer?
The writer you hire for your business has to be someone who you can build a professional relationship with. This person will be writing content that is the voice of your brand. So how do you pick the right writer to hire?
Experience – picking a writer with the right experience in your niche is essential if you want the writing to have authority. Yes, less experienced writers may do a good job, but if you are paying for a service, you want it to be the best it can be.
Test your candidates’ knowledge with some written interview questions, or arrange a telephone interview where you can gauge their confidence in your niche.
Choose Writers who have Passion – if the writer has a genuine passion for the topic, the writing will naturally be engaging. Their enthusiasm will come through to your readers, making them more likely to take the desired action.
Offer Fair Pay – If you want a writer to work their socks off and do their best for you, you have to be willing to pay a fair rate. There are many freelance marketplace platforms out there where both experienced and inexperienced writers bid for projects. However, with such low rates, you never know what you are going to get, and this leads to wasting time and money.
By offering a fair rate, you will attract candidates who are keen to do a good job because it is worth their time to do so.
Personality – the freelancer you chose should have a personality that you can get on with. After all, you will communicating your writing needs and you want to have confidence that you are understood. No matter how good a writer is, if you have a personality clash, then the experience is likely to be stressful.
To gauge whether a freelance writer is someone who you can work with, arrange a telephone interview where you can speak with them in person. Even better, meet up for a coffee and a chat.
References or Feedback – another way to tell if your preferred writer has the skills for the job, is to ask to see references or feedback from their previous clients.
See Samples – ask the writer to forward you their portfolio, or links to work they have done for others. That way you can see their writing skills for yourself.
Where to Post a Freelance Writing Job
Before you hire a freelance writer, you need to advertise your post. That’s where we come in.
Benefits of posting a writing job on Web Writers Rock:
Seen by a targeted audience of professional creators
Weekly job updates emailed to our talented pool of subscribers
We share your job on our social media channels, for the duration of your listing
All that for just a tenner for 30 day listing!
Why choose Web Writers Rock to post your writing job?
Our audience are freelance writers that know their stuff.
When you post with us, your job gets in front of people who know their trade, unlike posting to generic job boards.
This means that you get a stream of top candidates – all you have to do is pick the right person for the job!
Our website is designed to help freelancers in all aspects of life and work, and as a result we have a community spirit of people who take their career seriously.
How it works
Hire a freelance writer on Web Writers Rock and get loads of benefits!
You genuinely get a 30 day listing for just £10. We’re not here to kick the arse out of charging for job listings. We want to help our audience of freelancers find amazing and worthwhile jobs!
We also want to help employers like you find dedicated writers who are ready to bring their ‘A game’ to your projects. It’s a win-win situation!
The £10 help us to cover the cost of running the website, which has an ever increasing audience of passionate freelancers looking to grow their careers or find their next fabulous writing gig.
When you compare that to other writing job boards, you can see that is an amazing deal.
To get started, just register (it takes less than a minute) and fill in your job details.
Find a talented freelance writer for your project now!
How to have a Good Relationship with your Writer
So you have now hired a freelance writer. Congratulations!
In order for a writer to fully understand your requirements, good communication from both sides is essential.
Before your writer starts work, it is a good idea to have a project brief fully written out. Then, the writer can ask questions to seek clarity if anything is unclear.
Here are some areas you might like to include in a briefing form for writers:
Required Word Count
Keywords / Phrases
Who is the audience?
Purpose of the piece
Tone of Voice
Give your writer as much detail as possible for each of these fields. This can help avoid confusion, and enable discussion.
Welcome thoughts and comments from your writer. They may have a great idea you haven’t thought of!
Make sure you have payment sorted out prior to work beginning. Discuss between you whether you will pay after work is completed, or part payments before and after.
If you are a small business or entrepreneur, outsourcing content writing or copywriting can make a he difference to your efficiency, freeing up more time for you to do other tasks.
Hiring a freelance writer who really understands your business and brand tone is an asset, so post your job here today!